A persona is a typical form of a prospect /customer, a profile that represents a certain group of people in a well detailed consumption behaviour draft! Such as a group of customers, or users, certain employees, etc….
Creating a persona is purely fictional, but when it’s based on the mentioned above, it helps understanding your clients’ requirements, challenges, disclaimers, and dissatisfactions.
Generating UX personas should be based on researches, not just fragments and demographics, bearing in mind that majority of the online content is based on stereotypes! So be careful .
Because most of demographics are not good at predicting the users’ needs, and mostly based on stereotypes, which will not help you creating the right story of your persona!
The usage of personas:
· Personas can be used to share research findings and information with your team.
· Personas can be used as a common language to describe a certain profile of clients.
· Personas can help the team to understand the clients and place themselves in their shoes.
As an example, I worked in a company, where we had to draw a persona on life size cupboard and engage in a conversation about the product, while receiving an answer from a colleague who placed himself in that persona’s character using the info and story we’ve created! you can also get a bit of help from Kaokeb to improve your UX!
Highway to a persona creation!
1. Figuring out what you want to learn about your customer such as:
· What are their goals?
· What are their worries?
· What expectations do they have about my products/services?
2. Communication with customers :
· Social media
· Video chats
· Sending surveys
3. Drawing a map or a diagram based on what we know about them, using tools like :
· CRM data
· Customer databases
· Order history
· Services offered before.
4. The UX persona draft creation
Creating a draft of your UX personas in pen and paper workshop, with your co-workers or your team, if you can invite a client to the workshop it will be of great help, otherwise a member of the customer service team or the ground team would be of a great value in a brainstorming session, using all the mentioned above, which will help you getting an accurate narrative for the persona’s story, also the profile picture or draw you’re giving to your persona is vital to your state of mind, and how you clearly imagine them.
5. Interpretation of thoughts
The last step is about trying smartly to translate all the data gathered and the draft into a professionally illustrated UX persona that you can use, share, edit and update as you proceed.
Tools to create personas!
Creating a UX persona that shows how a user would complete tasks and interact in the main navigation or flows of you products, is based on the information we spoke about before while adding details on how to gain empathy of the costumers, via dividing them to certain groups like: Technology users, non-technology users, old or young, football fans, or calling it soccer, etc…,
Think of your personas like the jury in a trial and you’re the defense lawyer, you should address each one of them based on the character you imagine they have in order to sell or offer your product or services, it’s basically like trial science, but everyone is innocent! This will generate the story on which the customer behavior is based and certain actions can be calculated up to 75% per cent, because details about their personalities will help your determining process, in order to pick the right approach for certain personas depending on the product/service offered.
Keep up your hard work, and remember that a good design is actually a lot harder to observe than bad design, in part because good designs fit our needs so perfectly that the designs become invisible. if you want to know more about your personas, check this article out, but it’s in Moliere’s language !