The human brain is an incredible tool, but it can also be puzzling. For the landing page designer, the human brain presents the greatest challenge as well as the greatest ally. In this article we will discuss 3 Psychological hacks to get converting landing pages and a testimony of our UX UI designer:
Most of the designers forget how psychology plays a good part to get converting landing pages and make your business thrive. Without triggers to drive prospect to actions, your page is just another fancy designed something you find online.
Here are the most important 3 psychological tools based on Malcolm Gladwell and Robert Cialdini works into Neuromarketing:
1 Social Proof:
A study published by power-reviews showed that 70% of Americans look at product reviews before making a purchase. Nearly 63% of consumers declared that they’re more likely to purchase from a site if it has a product rating.
Social proof is a game of how many users trusted your services before and how you can show it to your prospects, The more you can do to show someone that they are making the right choice, the easier it is to get them to convert.
To incorporate social proof into your landing pages, look for opportunities to include the opinions and testimonials of others, like how many re-tweeted your last post, how many reviews and likes you have on Facebook or how many clicks you have per day in your website.
2 Scarcities and Urgency
Urgency: Countdown clocks, inventory numbers, last chances and warnings of “Don’t miss this!” work well in getting converting landing pages. And using different colours that trigger the human brain attention.
Scarcity: The idea of it, is to increase its value to a user by creating the perception that the item or the service on offer is rare or scarce in supply. For example, limited lifetime offers, limited seats in a movie premier or limited football game VIP tickets.
Colour usage and contrast: When it comes to landing pages: red, orange, and yellow can cause someone to feel compelled to take action. Like showed in different researches of Hubspot, where switching to a red CTA button from a Green one, increased a site’s conversion by a rate of 21%.
Based on Dr. Robert Cialdini works, when someone gives us something, we’re compelled to give something back in return. For exemple, if you were invited to someone’s wedding, you feel obliged to invite them to yours “if you ever get one”
When designing your landing page, just keep in mind to give something in return and make sure you’ll mention it. For example, campaigning for a service, make sure you email subscribers some e-brochures, or a completion email, you can even go far and offer coupon upon completing the type forms in your landing page, so that way most of your prospects will be looking forward to completing all you need.
Here, we do discuss how to get converting landing pages with one of Kaokeb’s UX designers: