While 29% of consumers actually refer from a whopping 83%, people are 4 times more likely to buy when referred by a friend. So, referral marketing does work. This article demonstrates how you can use referral marketing to increase your e-commerce sales.
If you do this, you’ll get this:
A great way to start is by implementing a referral marketing program. Consumers require a little encouragement for them to do what you want them to. Incentivise your customers by giving them a chance to earn rewards each time they invite a friend to purchase from your store. This will generate tremendous leads for your e-commerce website.
Influencers can have a huge positive impact on your referral marketing. And before you whip out your calculator to see how much one will cost you, consider those with small, yet huge audiences you can work with.
Here’s how you can work with influencers:
1- Ensure your influencers’ loyalty to your brand by building a long-lasting personalized relationship so you can lock down any future collaborations.
2- Much like in a love relationship, you need to hear your influencers and answer with personalized messages in order to make the process more collaborative.
3- Earn feedback directly from the consumer. This way you will learn what they like ( or dislike ) about your product.
4- Dedicate a page.
If you make your customers sweat when searching for a referral program, it ain’t gonna happen’. What you want to do instead is be upfront about it. The following are some tips on how you can do that:
- A clear and powerful headline.
- Social sharing options.
- User activity. How many rewards have your friends collected and how many of them signed up.
- Different sharing options to maximize engagement.
- And, for the love of god, use widgets…
Referral widgets are the most effective tool to let your customers easily share their shopping experience.
Through referral widgets, users can check up on any activities that they or their friends have been making. This tool simply lets them know that they can invite their friends at any moment and without any real hassle.